When implementing new smart technologies and networking them into own products and services this creates new business models, new cash flows, new opportunities, but also new threats. In the unit three potential business environments are used as an example based on three main industry domains for Europe.
• Design of business scenarios for smart cars and smart car production.
• Design of business scenarios for smart energy production and batteries.
• Design of business scenarios for health care and medical industry.
e.g. In medical systems currently there is the threat of a pandemic disease. This can lead to new scenarios involving smart technologies. E.g. Mobile phones and watches include data like temperature and pulse of a body and also can automatically generate am image of all mobile phones in a nearby distance.
e.g. in highly autonomous vehicles the cars get connected, the environment gets connected, the mobility services get connected etc. This leads to new business cases and services that can be developed and offered.
e.g. in the strategy to build innovate and new energy clusters and battery production in Europe (ref. ALBATTS) new service scenarios can be created, like how to exchange batteries, build network of batteries, concept of green energy clusters, etc.
New technologies require guidance to develop new business models.
The integration of smart technologies into a bigger product and service requires an update and change of supply chains, production processes, but also maintenance (e.g. over the air update and cloud update services).
e.g. A smart car can be combined with any other smart services in the cloud creating new business models. E.g. you become member of an IoT service where automatically in winter time when you drive home the heating is switched on and when you arrive the light is switched on.
- And the number of IPT services that are connected is growing and with an update you can connect more and more infrastructure.
- An artificial intelligence is analysing profiles and recommends you what you will need and configures for you the extended services.
- The production is hosted on a purely virtual system that by AI selects the proper production sites and logistics and creates for you a worldwide production system.
- Smart factories storing data that allow to analyse and optimise production to reach 0 ppm (parts per million). Artificial intelligence recommending you the optimisation necessary.
There is an unlimited set of connected devices, sensors available now, and also a growing number of AI developments, and it is necessary to create a concept of integrating this innovation in the smart production strategies.