When implementing new smart technologies and networking them into own products and services this creates new business models, new cash flows, new opportunities, but also new threats. In the unit three potential business environments are used as an example based on three main industry domains for Europe.
• Design of business scenarios for smart cars and smart car production.
• Design of business scenarios for smart energy production and batteries.
• Design of business scenarios for health care and medical industry.
e.g. In medical systems currently there is the threat of a pandemic disease. This can lead to new scenarios involving smart technologies. E.g. Mobile phones and watches include data like temperature and pulse of a body and also can automatically generate am image of all mobile phones in a nearby distance.
e.g. in highly autonomous vehicles the cars get connected, the environment gets connected, the mobility services get connected etc. This leads to new business cases and services that can be developed and offered.
e.g. in the strategy to build innovate and new energy clusters and battery production in Europe (ref. ALBATTS) new service scenarios can be created, like how to exchange batteries, build network of batteries, concept of green energy clusters, etc.
New technologies require guidance to develop new business models.
This element focusses on Service Innovation, i.e., innovation leveraged by the integrated design of value-added services, products and processes.